Joan Baptista Cendrós, the owner of the popular aftershave Floïd, was also a patron and promoter of the Catalan culture. Identifying the most relevante signed the exhibition is the color orange. This colour identifies some of his companies: Floïd, Edicions Proa, banca catalana. The owner also emphasizes, with the use of the signs of exclamation, its entrepreneurial and determined character.
Curators: Laura Cendrós and Genís Cinca
Design exhibition: Pep Anglí