We have considered that the slogan is what distinguishes the laboratory. So we have collected this idea to highlight it graphically. We have used high box in the composition of the tipography to achieve a compact and uniform drawing; a collection of tidy letters and very placed, how the pieces of the denture. The logotype composes in an open curve upwards and simulates a smile. This subtle graphic gesture contributes to add personality and achieve an elegant image but in a second reading, we appreciate some humour that adds a sense of friendliness.